When an industry leader and unguardable force come together, it’s magic – with a little creative sprinkle, of course *wink*. Adidas signed eventual NBA MVP, James Harden, to a multi-year deal which included his own signature line. Both parties wanted something bold, clean and powerful. Working in tandem with Adidas AOR and Harden himself, Ayesight delivered a strong, creative brand.
The Harden Collection with Adidas has gone on to sell millions of product from shoes to apparel.
Category
Art, Branding, Design
